Education

MS, Executive Business Administration, Kennedy-Western University, Thousand Oaks, CA, 2003

BA, Foreign Languages and Literatures, Washington State University, Pullman, WA, 1974

Qualifications

Ms. Blythe A. Barbo recently started her own company, Blue Heron Business Services, a sole proprietorship that provides expertise in market assessments, trend analysis, business and marketing strategy development, proposal and grant writing, technical editing, and document production.  Much of Ms. Barbo’s experience was acquired through the Pacific Northwest National Laboratory, Battelle Marine Sciences Laboratory, for which she served 14 years (1991‑2005).  In her role as Marketing Information Specialist, Ms. Barbo’s duties emphasized business intelligence, market and business trend analysis, strategy development, communications, information management, technical editing, proposal coordination, and public relations.   

Ms. Barbo completed her Master’s thesis in 2002, for which she developed a tool to aid business planning.  Whereas most strategies develop goals in support of mission and vision statements, her approach focuses on factors that influence the success or failure of actually getting the strategy off the planning pages.  The resulting conceptual model incorporates the customer’s definition of value, market dynamics, flexibility, knowledge management systems, and necessary supporting resources and partnerships. 

Since starting Blue Heron Business Services, Ms. Barbo has continued providing editorial services for the Battelle Marine Sciences Laboratory and other environmental businesses.  She has also been involved in several community outreach projects.  Ms. Barbo served on the Board for the Sequim Open Aire Market in 2006 and as unofficial scribe and board member of the Olympic Peninsula Food Enterprise group, which endeavors to establish a community kitchen in the Sequim region.  She was hired as Development Director for Friends of the Fields, a nonprofit organization dedicated to saving farmland in Clallam County, to assist and coordinate efforts in strategic planning, marketing and communications, fundraising, and grant writing.

Expertise

The following paragraphs summarize Ms. Barbo’s experience in the various services provided through Blue Heron Business Services.

Strategy Development

Strategy development begins with identifying goals.  A strategy must be specifically tailored to the organization in determining how to best meet those goals.  A business that concentrates on sales of products or services will have a radically different strategy from a nonprofit organization that is focused on public awareness and fundraising.  Ms. Barbo has experience with both types of organizations. 

In the corporate realm, Ms. Barbo has contributed to business strategy development that emphasizes

·    identifying opportunities; analysis of business trends

·    determining investments that position for a superior competitive advantage

·    increasing the value of services and products

·    customer relationship management

·    identification and development of strategic partnerships

·    development of marketing strategies in support of business strategies

·    intelligence and knowledge management database systems.  

In the nonprofit world, Ms. Barbo has assisted with developing strategies that emphasize

·    clearly defined measurable goals

·    identification of strategic partnerships

·    identification of promotional / fundraising activities

·    volunteer coordination; community interaction

·    development of public awareness campaigns; educational outreach

·    effective communications, development of marketing materials, and various means of leveraging media

·    identification of grant opportunities (and grant writing).

Financial Trends Analysis

Ms. Barbo has experience in analyzing business development and overhead financial data, and summarizing said data in monthly, quarterly, and yearly reports.  Analyses have included statistics and trends in sales, business volume, proposal efforts, operational costs, and recovery rates.  Reports included key accomplishments, market sector and program emphasis, backlog, return on investments, and progress toward projected goals.  She used these data to analyze short- and long-term trends, influencing market factors, and areas of growth and development. 

Marketing

Ms. Barbo has 14 years experience in developing presentation materials, statements of capabilities, marketing brochures, posters and display materials, correspondence, and articles for media release. As public liaison at the Marine Sciences Laboratory, she responded to requests for information on the facility, capabilities, research programs, and employment opportunities.  She routinely gave tours to clients, educational groups, and other citizens, and participated in a number of public outreach activities.

Proposals

At the Marine Sciences Laboratory, Ms. Barbo helped coordinate or contributed to over 25 proposals per year to a variety of clients, including state and federal agencies (e.g., the U.S. Environmental Protection Agency, U.S. Army Corps of Engineers, Washington State Department of Transportation, National Oceanic and Atmospheric Administration, National Science Foundation, U.S. Department of Energy), municipalities, industrial clients, and internal funding sources.  Proposal efforts included

·    evaluation of business and competitive intelligence; participation in bid/no-bid decisions

·    identification of potential partnerships; coordination of effort with partners

·    identification of strategic elements of project; development of themes; strict adherence to requirements of the proposal request

·    identification of and clear response to client needs

·    development and succinct communication of the approach; emphasis of competitive advantage

·    compilation and targeting of supporting information; focus on proposal readiness to reduce stress

·    formatting, layout, and use of graphics to emphasize strengths and key points

·    coordination of production to meet red-team review deadlines.

Technical Writing and Editing

Ms. Barbo specializes in technical communications, particularly in the communication of complex, scientific material to a variety of audiences.  Editing has covered diverse scientific disciplines, including chemistry, ecotoxicology, marine ecology, fisheries, and oceanography.   Ms. Barbo also frequently writes articles for public media, develops proposals, produces marketing aids (flyers and brochures), posters, and presentation materials, and participates in all phases of document production.

Because the final product of any project is representative of the attention to detail throughout the program, Ms. Barbo places a strong emphasis on clarity, organization, correctness of grammar and punctuation, and consistency of style, ensuring that the document meets the needs of the client.  Ms. Barbo routinely edits and formats documents for private industry and various federal, state, and regional agencies, such as the U.S. Department of Energy, the U.S. Environmental Protection Agency, the U.S. Army Corps of Engineers, the U.S. Navy, and the Washington State Department of Transportation. 

Computer Skills

Both PC and Macintosh systems; Windows / MS Office applications; word processing (Word, WordPerfect); spreadsheets/charts/graphs (Excel, Lotus, QuatroPro); financial software (Microsoft Money, Quicken); use of network systems (Microsoft Office, Internet, Telnet, FTP, internal network database systems); presentations (PowerPoint); graphics software (familiarity with Canvas, PageMaker, Adobe Photoshop, Corel Draw, Paintbrush, Photo Editor).

EXAMPLES

Selected Proposals

·      Federal Aviation Administration Contract Weather Observation (CWO), four proposals, four volumes each, multiple copies:  proposal production and coordination assistance for Pacific Weather, Inc., and RNR Technologies (2007)

·      “Buy Local; Eat Fresh” proposal to Farm Aid in support of Friends of the Fields objectives to save farmland in the Sequim-Dungeness valley (2006)

·      City of Bainbridge:  Updated 254 form to be considered for $200 K water quality monitoring program (selected)

·      Clean Estuary Partnership - San Francisco - specific tasks related to chemistry and study design (won on selected tasks)

·      EFANW - Navy ID/IQ contract involving restoration, chemistry, toxicology  (won)

·      EPA Endocrine Disruptor program ($34 M) (won)

·      EPA National Watershed Protection Program (won)

·      EPA Office of Science and Technology (Tetra Tech prime) (won)

·      GP Effluent Studies:  Wauna, Toledo, Camas Mills - presentation materials & SOQ (won)

·      MMS Barite Solubility (won)

·      NOAA Coastal Hypoxia – study of hypoxia issues in Hood Canal (won)

·      Sound Transit (Herrera prime):  Everett to Seattle Environmental Permitting (won)

·      USACE Seattle HTRW proposal (undecided)

·      USAID Water Quality:  won - $2 billion ceiling, 5-yr contract.

·      WSDOT - On-call services contract (won several contracts)

Representative Editing Projects

2007

Elston, Ralph A.  2007.  “2006 Report:  17-a-Methyltestosterone for Sex Control in Salmonid Brood Stock” and “Protocol 17MT-Salmonid-2007; 17 α-Methyltestosterone for Sex Control in Rainbow Trout and Atlantic Salmon, Oncorhynchus mykiss and Salmo salar.”  Submitted to the Center for Veterinary Medicine, U. S. Food and Drug Administration, by Aquatechnics, Inc., Carlsborg, Washington.

Sather, NK, and CW May.  2007.  Riparian Buffer Zones in the Interior Columbia River Basin:  A Review of Best Available Science.  Prepared for National Oceanic & Atmospheric Administration National Marine Fisheries Service, Northwest Fisheries Science Center, by Battelle Memorial Institute, Pacific Northwest Division, Sequim, Washington.

Woodruff, DL, SS Southard, VI Cullinan, NP Kohn, MA Anderson, and J Vayrinec.  2007.  Third Annual Report:  2006 Pre-Construction Eelgrass Monitoring and Propagation for King County Outfall Mitigation.  Prepared for the King County Department of Natural Resources and Parks, Wastewater Treatment Division, Brightwater Project, by the Pacific Northwest National Laboratory, Marine Sciences Division, Sequim, Washington.

2006

Kohn, NP, LA Niewolny, JM Brandenberger, and RK Johnston.  2006.  Organics Verification Study for Sinclair and Dyes Inlets, Washington.  Prepared for Puget Sound Naval Shipyard and

Intermediate Maintenance Facility, Project ENVVEST, by Pacific Northwest National Laboratory, Marine Sciences Division, Sequim, Washington.

Pearson WH, NP Kohn, and JR Skalski.  2006.  Entrainment of Dungeness Crab in the Desdemona Shoals Reach of the Lower Columbia River Navigation Channel.  PNNL-16139.  Prepared for the U.S. Army Corps of Engineers, Portland District, by Pacific Northwest National Laboratory, Richland, Washington. 

Pearson, WH, MC Miller, GD Williams, NP Kohn, and JR Skalski.  2005.  Preliminary Assessment of Potential Impacts to Dungeness Crab from Disposal of Dredged Materials from the Columbia River. PNNL-15477.  Prepared for the U.S. Army Corps of Engineers, Portland District, by the Pacific Northwest National Laboratory, Marine Sciences Laboratory, Sequim, Washington.

Pearson, WH, SL Southard, CW May, JR Skalski, and R Townsend.  2006.  Research on the Upstream Passage of Juvenile Salmon through Culverts:  Retrofit Baffles.  Prepared for the Washington State Department of Transportation by Battelle Memorial Institute, Pacific Northwest Division, Sequim, Washington.

Sobocinski, KL, AB Borde, L M Miller, RM Thom, and LM Tear.  2006.  Columbia River Estuary Habitat Monitoring Pilot Field Study and Remote Sensing Analysis.  Prepared for the Lower Columbia River Estuary Partnership, with funding from the Bonneville Power Administration and

the US Environmental Protection Agency.  Prepared by Battelle Memorial Institute, Pacific Northwest Division, Sequim, Washington.

Woodruff, DL, AB Borde, JA Southard, NP Kohn, NR Evans, and RM Thom.  2006.  2004 Pre-Construction Eelgrass Monitoring and Propagation for King County Outfall Mitigation.  Prepared for King County Department of Natural Resources and Parks, Wastewater Treatment Division, Brightwater Project, by the Pacific Northwest National Laboratory, Marine Sciences Laboratory, Sequim, Washington. 

Woodruff, DL, SL Southard, and JA Southard.  2006.  2005 Pre-Construction Eelgrass Monitoring and Propagation for King County Outfall Mitigation.  Prepared for King County Department of Natural Resources and Parks, Wastewater Treatment Division, Brightwater Project, Seattle, Washington, by the Pacific Northwest National Laboratory, Marine Sciences Laboratory, Sequim, Washington. 

2005

Carlson, TJ, DL Woodruff, GE Johnson, NP Kohn, GR Ploskey, MA Weiland, JA Southard, and SL Southard.  2005.  Hydroacoustic Monitoring During Pile Driving at the Hood Canal Bridge, September Through November 2004.  Prepared for the Washington State Department of Transportation, Olympia, Washington, by Battelle Memorial Institute, Pacific Northwest Division, Sequim, Washington.

Kohn, NP, GD Williams, WH Pearson, JR Skalski.  2005.  Impacts to Dungeness Crab from Benson Beach Littoral Drift Restoration.  Prepared for the U.S. Army Corps of Engineers, Portland District, by Pacific Northwest National Laboratory, Marine Sciences Laboratory, Sequim, Washington.

May, CW, and VI Cullinan.  2005.  An Analysis of Microbial Pollution in the Sinclair-Dyes Inlet Watershed.  PNNL-15373.  Prepared for the Puget Sound Naval Shipyard, Bremerton, Washington, by Pacific Northwest National Laboratory, Marine Sciences Laboratory, Sequim, Washington.

Pearson, WH, KL Sobocinski, MC Miller, GE Johnson, GD Williams, JA Southard, JR Skalski, and RA Buchanan.  2005.  A Study of Stranding of Juvenile Salmon by Ship Wakes Along the Lower Columbia River Using a Before-and-After Design: Before-Phase Results.  Prepared for the U.S. Army Corps of Engineers, Portland District, by Pacific Northwest National Laboratory, Marine Sciences Laboratory, Sequim, Washington.

Southard, SL, DL Woodruff, JA Southard.  2005.  Light Measurements at the Hood Canal Bridge Replacement Project – Spring 2005.  Prepared for the Washington State Department of Transportation, Olympia, Washington, by Battelle Memorial Institute, Pacific Northwest Division, Sequim, Washington.

Thom, RM, GD Williams, SL Southard, JA southward, CW May, G McMichael, J Vucelick, J Toft, and J Newell.  2005.  Impacts of Ferry Terminals and Ferry Operations on Juvenile Salmon Migrating Along Puget Sound Shorelines: Current Level of Knowledge.  Prepared for the Washington State Department of Transportation, Olympia, Washington, by Battelle Memorial Institute, Pacific Northwest Division, Sequim, Washington.

Ward, JA, VI Cullinan, RK Kropp, RK Karls, KD Hall, BA Romano.  2005.  Evaluation of the Environmental Impacts of Offshore Oil Activities and Associated Coastal Facilities on the Marine Environment of the Campeche Sound.  WBS 3.7.1:  Toxicological Testing and Bioaccumulation Exposures.  Prepared for the Instituto Mexicano del Petróleo by Battelle Marine Sciences Laboratory, Sequim, Washington.

Washington State Department of Natural Resources.  2005.  Aquatic Resources Program Endangered Species Act Compliance Project:  Covered Species Paper.  Contributing authors from the Battelle Marine Sciences Laboratory, Sequim, Washington.

2004

Kropp, RK.  2004.  Review of Deep-Sea Ecology and Monitoring as They Relate to Deep-Sea Oil and Gas Operations.  PNNL-14540.  Prepared for the U.S. Department of Energy by Pacific Northwest National Laboratory, Marine Sciences Laboratory, Sequim, Washington.

May, CW, NR Evans, and LM Miller.  2004.  The Potential for Utilization of Innovative Stormwater Source Control and Natural Treatment Techniques on Interstate-405 in the North Renton Project Area.    PNWD-3382.  Prepared for the Washington State Department of Transportation by Battelle Marine Sciences Laboratory, Sequim, WA. 

May, CW, MC Miller, and JA Southard.  2004.  An Analysis of Stream Culvert Fish Passage on the Navy Railroad Line between Bremerton and Shelton, Washington.  PNNL-14530.  Prepared for the Puget Sound Naval Shipyard, Bremerton, Washington, by Pacific Northwest National Laboratory, Marine Sciences Laboratory, Sequim, WA.

Williams GD, RM Thom, and NR Evans.  2004.  Bainbridge Island Nearshore Habitat Assessment, Management Strategy Prioritization, and Monitoring Recommendations.  PNWD-3391.  Prepared for the City of Bainbridge by Battelle Marine Sciences Laboratory, Sequim, Washington.

2003

Borde, AB, LK O'Rourke, RM Thom, GD Williams, and HL Diefenderfer.  2003.  National Review of Innovative and Successful Coastal Habitat Restoration. PNWD-3333.  Prepared for National Oceanic and Atmospheric Administration (NOAA) by Battelle Marine Sciences Laboratory, Sequim, Washington.

Williams GD, RM Thom, DK Shreffler, JA Southard, LK O'Rourke, SL Sargeant, VI Cullinan, RA Moursund, and M Stamey.  2003.  Assessing Overwater Structure-Related Predation Risk on Juvenile Salmon: Field Observations and Recommended Protocols.  PNNL-14435.  Prepared for the Washington State Department of Transportation by the Pacific Northwest National Laboratory's Marine Sciences Laboratory, Sequim, WA, in collaboration with Shreffler Environmental, Sequim, WA, and the University of Washington, Seattle, WA. 

2002 and Earlier

Miller, MC, GD Williams, LK O'Rourke, SL Sargeant, and JA Southard.  2002.  Effects of Shoreline Hardening and Shoreline Protection Features on Fish Utilization and Behavior at Washaway Beach, Washington (Final Report).  PNNL-13635-(3).  Prepared for the Washington State Department of Transportation by Pacific Northwest National Laboratory, Richland, Washington; Battelle Marine Sciences Laboratory, Sequim, Washington. 

Miller, MC, GD Williams, JA Southard, and LF Hibler. 2001. Fox Island Laboratory Shoreline Change Evaluation.  PNWD-3125.  Prepared for ManTech - Systems Engineering Corporation, funded by NAVSEA, Carderock Division of the Naval Surface Warfare Center (NSWCCD), by Battelle Pacific Northwest Division, Battelle Marine Sciences Laboratory, Sequim, Washington.

Thom, RM, AB Borde, GD Williams, JA Southard, SL Blanton, and DL Woodruff.  2001.  “Effects of Multiple Stressors on Eelgrass Restoration Projects.”  In Proceedings of Puget Sound Research 2001 – The Fifth Puget Sound Research Conference.  Available URL: http://www.psat.wa.gov/Publications/01_proceedings/sessions/oral/7b_thom.pdf

Woodruff, DL, AB Borde, GD Williams, JA Southard, RM Thom, C Simenstad, R Garono, R Robinson, and J Norris. 2002. Mapping of Subtidal and Intertidal Habitat Resources: Hood Canal Floating Bridge, Washington. PNWD-3139. Prepared for the Washington State Department of Transportation by Battelle Marine Sciences Laboratory, Sequim, Washington.

Selected Publications, first author

Barbo BA, and AB Borde.  2004.  "Need for a Systematic Approach to Coastal Restoration."  PNWD-3237-1.  Prepared for the National Oceanic and Atmospheric Administration (NOAA) Coastal Services Center as part of the Issue-Based Characterization program, by Battelle Marine Sciences Laboratory, Sequim, Washington. Available URL:  http://www.csc.noaa.gov/coastal/overview/overview.htm.

Barbo, BA.  2002.  The What IF Model:  A Conceptual Representation of Interacting Factors that Influence Successful Implementation of a Business Strategy.  Masters Thesis.  Kennedy Western University, Thousand Oaks, California.